How to succeed with Adwords!

By Bjorg Irene Vihovde

Adwords is the fastest way to get targeted visitors to your website, you can easily target your audience by choosing the right keywords.

There are lots of information and tutorials about how to succeed with Adwords. If you don't know how to do this the right way you will probably end up loosing a lot of money.

One tip that I want to give you is that negative keywords in your campaigns can make a huge different. If your ad is showing up with a lot of non relevant searches, your CTR, click thru rate, will be low, meaning you will have to pay a much higher price for your click.

How do you find those negative keywords? The first one that you will use is in most cases the word free, but when you are doing your keyword research, you will se so called long tailed keywords, or low hanging fruits.

Write down each of those that is not relevant to your product.

If you have information about how to potty train your baby, you do not want those that are looking for information about how to potty train their puppy or dog to see your ad, because this is not relevant information for them and you will get a lower CTR. In this example you need to at least use dog and puppy as your negative keywords.

To learn more about Adwords I have a couple of free options for you to use, one is a free ebook, Google Adwords Made Easy.

The other one is a free membership site, Adwords Excellence, with videos, articles, tools and a forum.